Where The Wildlings Roam

The reason behind the name change & a little bit about me!
I’m Portia (on the left) first and foremost mummy and wife to these beautiful gents! My tribe!
So… before I shut this summer, I had the urge to rebrand and change my name. Wishbone had been with me since I was a teenager making jewellery as a hobby (that was a very long time ago!) I needed a change, I felt it didn’t represent where my business was heading and I longed for a logo and brand which represented me, my family and everything we love in the world. It jarred so much that I even struggled creatively!  We were holidaying in bonnie Scotland when my husband and I came up with the new name. We knew we wanted WILD in there somewhere but nothing clicked, then suddenly, seeing our children happily frolicking in the Scottish wilderness it just came to us. Where The Wildlings Roam.
We LOVE to travel, try new things, explore new sights and be as free as we possibly can. Who doesn’t love escapism, especially after enduring covid lockdowns! The name stuck and I got cracking with new designs and ideas as soon as I returned home!